Communications Solutions for the Retail Industry
TMR’s Lean Media Solution Covers What is Lean Media?
- Customized POP/POS materials - store specific (ethnic, geographic etc)
- Reduction of costs through lean process and leaning out inventory
- Eliminate warehousing costs for preprinted stocks, continuous management of customer POS inventory
- Profiling attributes ensures the stores get the right materials as well as reducing over production of materials - lowering production costs.
- Proper project planning and execution combined with proper profiling of each store will also net out considerable savings in courier costs - typically 40 to 50 % of your overall POP/POS program spend
- Automated inventory processes through the use of preset functions
TMR’s Direct Communication Solution CoversWhat is Direct Communication?
- Direct mail campaigns with ROI measurement
- Reduce postal expense through combination mailings
- Personalized marketing programs drive higher return customer visits
- Transpromotional collateral
- E-mail campaigns with ROI measurement
- Utilization of a PURL to generate dialogues with prospects and clients
- Large format printing for in store signage and banners, window decals
TMR's Incentives Management Solution CoversWhat is Incentives Management?
- Retail sales people training incentives
- Rebate programs
TMR also helps to...
- Print management of entire programs can drive out further savings on overall program spends - combined with our profiling program
- Maintain corporate brand standards through standardization
- Attaining client data information otherwise not attainable through traditional DM methods
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